Established in 2002, Shanghai Tanhoo Creative Design Corp. Ltd. (abbreviated as Tanhoo, NEEQ Code: 833938) has grown as the advocator and pioneer in the field of brand derivatives planning and product design. The company has been awarded as a Shanghai Hi-tech Enterprise in 2012, granted with the title as one of the best 10 companies in the Golden Tripod Award for Culture & Creative Industry in Yangtze River Delta in 2014, and got A-level credit rating by National Taxation Bureau. In October of 2015, Tanhoo was listed on China’s National Equities Exchange and Quotations (NEEQ) as the first public company in brand cultural derivatives industry.

Shanghai Tanhoo Creative Design Corp. Ltd. focuses on the overall development of brand derivatives planning and product design. The company has provided services for Shanghai Volkswagen, Volkswagen China, Changan Ford, Jaguar Land Rover, Changan Mazda, Dongfeng Peugeot, Citroen, BMW, Benz and other full vehicle automobile brands. Tanhoo is the leading contractor for “SAIC-GM Pavilion” and held the “Automobile Culture and Brand Derivative Products Development Forum” in 2010 Shanghai Expo. In 2012, based on the experience in the automobile industry, Tanhoo started to replicate its experience in other industries and made breakthrough in brand derivatives business in cartoon and gaming industry, which has attracted customers mainly including Tencent, Perfect World, Longtu Games, etc.

Tanhoo has now expanded its business from B2B to B2C, and strives to provide creative brand derivatives directly to end consumers and therefore, Tanhoo invested to build “Ideshare”, a multi-functional E-commerce platform for brand derivatives, which integrates designers community, product design and development with clients involved, sales and brand communication of authorized products, and these functions dynamically support each other. Ideshare was awarded as Top 10 start-up companies in Shanghai in China Innovation & Entrepreneurship Competition in 2014. Now Tanhoo is an authorized Disney licensee, and has got the authorization of 13 major product series including Disney Mickey and Minnie Family, Winnie the Pooh Family and Marvel series, etc.

Tanhoo takes creative design as the core competitive advantage of the company, and the company has an in-house design team, with more than 20 members, and Tanhoo has achieved more than 50 design patents. Meanwhile, Tanhoo actively conducts cooperation with external design strengths. Tanhoo is a standing Councilor of Shanghai Industrial Design Association as well as an incubator base for Jiangnan University, Nanjing University of the Arts and Boston University.

Competition among companies ultimately lies in the competition of brand influence. Tanhoo has been forging an ecosystem for brand derivatives from the perspective of brand clients, which could realize the online sales and offline experience of authorized products, and serve the middle class, which is the company’s target customers in the form of interactive entertainment and fashion style so as to shape the brand of Tanhoo with the brand trust transfer theory and mechanism.

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